The renewal that went quiet
Sales and negotiation
Your reps get one attempt at the renewal call. Here they get fifty, against a buyer who pushes back the way yours do, with a scored report after each one.
You
You are the account lead on a renewal that has gone quiet. The contract expires in three weeks and procurement has stopped replying.
The AI plays
Alex Renner
Procurement lead
Has been told to cut supplier spend this quarter, and has a cheaper quote already on the desk.
“Our sales director has set minimum margins for enterprise deals this quarter.”
Alex Renner opens.
An example scenario. Yours are written from your own playbooks, policies and calls.

Pick the situation. The AI becomes the person on the other side of it.
How the session goes
Alex Renner does not fold because your rep quoted the value slide. He holds the cheaper quote on the desk for the whole call, concedes only against evidence, and every rep faces the same Alex, so their scores compare.
- 01
Opens in character and states the problem
- 02
Pushes back, then widens the objection
- 03
Tests a solution, with conditions attached
- 04
Commits, or does not
What the report gives the manager
The report quotes the line where the margin was given away, scores Clarity, Reasoning, Adaptability and Technique application, and tells the manager whether this rep holds price under pressure.
- Words
- Whether the point landed, or only got said
- Voice
- Whether they sounded steady, or sounded rattled
- Face
- Whether they stayed present, or checked out early
- Body
- Whether they held the room, or shrank from it
Built from your own material
Your call scripts and objection handling docs
Your pricing and discount policy
Notes and recordings from the deals you lost
How hard you make it
Aggression
Flexibility
Information sharing
Pressure tactics
Relationship focus
Who runs it
Account executives
Sales enablement
Customer success
Procurement teams
A manager can see who is ready for the renewal conversation before the renewal conversation.
The negotiation module type was built with ABB.
Further reading
Why Teams Know What to Say but Freeze in the MomentBring us your version of this conversation
We write the character on the other side of it, then walk you through a real scored session.
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